{"id":5168,"date":"2017-03-03T14:59:25","date_gmt":"2017-03-03T14:59:25","guid":{"rendered":"https:\/\/staging.jaysuites.com\/blog\/member-spotlight-amra-elma\/"},"modified":"2021-11-24T18:50:27","modified_gmt":"2021-11-24T18:50:27","slug":"member-spotlight-amra-elma","status":"publish","type":"post","link":"https:\/\/wordpress.jaysuites.com\/blog\/member-spotlight-amra-elma\/","title":{"rendered":"Member Spotlight | Amra & Elma"},"content":{"rendered":"
\nJay Suites\u2019 \u201cMember Spotlight\u201d series highlights the diversity of industries and companies that have made our business centers their headquarters. The vast array of corporate profiles we support is proof of the highest caliber professional services Jay Suites provides. Our business centers\u2019 sleek decor, ultra-modern technology, and unsurpassed professionalism, allows our members to save time and money and focus on what really matters: their business. Subscribe to our blog for future Member Profiles, and see first-hand the advantages in locating your company in one of Jay Suites\u2019 prestigious business centers. <\/i> <\/p>\n
With over 500k followers, Bosnian born sisters Amra and Elma Beganovich have proven themselves to be major trendsetters in the fashion world. A quick look at their Instagram page will show there\u2019s no doubt the sisters have made their mark on social media, a tool that brands rely heavily on nowadays to make their business thrive. Their website and Instagram document their adventures as they strike a pose on the streets of New York City and around the world. Their posts give a keyhole look into their inspirationally glamorous lives, with each photo telling a story and reaffirming their passion for women bringing out the best version of themselves. <\/p>\n
What began as a simple blog in 2013, Club Fashionista was rebranded as their namesake, Amra and Elma just 3 years later. Their website, AmraandElma.com<\/a> explores beauty secrets, fashion, interior design, food, fitness and their travels across the globe (their latest being the Amalfi Coast…swoon<\/i>). Against the advice of their friends and family they left their careers as a lawyer and economist for the digital marketing world and never looked back. Of course, taking the plunge isn\u2019t so easy as many entrepreneurs discover sooner or later. Elma recalls, \u201cThe first and biggest challenge is the ability to believe in yourself before anyone else starts to believe in you (and your product). Coming from a traditional legal background (yes, I am a barred attorney), my law school friends used to say \u2018you take photos of yourself and post them on the Internet,\u2019 and even my own father said that my time was worth \u20180.\u2019 This was all until our digital marketing efforts took off, and we were hired by the likes of Johnson & Johnson, Uber, Avon, and HTC, and covered by major media outlets like Forbes, Financial Times, and the Wall Street Journal.\u201d By generating content their audience could relate to, they discovered the psychology behind social media and successfully mastered the engagement of their ever-expanding audience. <\/p>\n Residing in one of the major fashion capitals of the world, Elma describes the convenience Jay Suites\u2019 prime locations provide, \u201cWe have had offices in Jay Suites since the summer of 2016, and I would say that the most valuable amenities are the spacious conference rooms, and the amazing location (close to Times Square and Bryant Park). We were originally located near the Columbus Circle; so, it was more uptown. Since moving to Jay Suites, we are now closer to most of our clients and partners in midtown; thus, it makes it very convenient to call and host meetings.\u201d With locations throughout midtown and downtown New York City and situated just minutes away from all major transit hubs, commutes are a breeze. <\/p>\n When asked what guidance they could share with other budding entrepreneurs, Elma provided invaluable advice, \u201cI would say that being brave and having the courage to walk on the least treaded path, is one of the necessary components of starting your own company. One cannot be afraid or concerned with the opinions of others; in fact, most will discredit your ideas, feed you with doubt, and some will outright laugh your ideas off. Thus, do not be afraid of carving out your own path. By the time others will want to board your ship, you will already have sailed halfway across the Atlantic.\u201d <\/p>\n It\u2019s not easy to step out on your own and create something new, but the entrepreneurial spirit resides within you, all you have to do is tap into it. Building a brand takes time but Amra and Elma have become major influencers in the game and turned their dream into a reality. On their journey the sisters have perfected their craft and they continue to travel the world in style… <\/p>\n
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The sisters specialize in making brands go viral, Elma explains, \u201cWe have founded the only influencer-run digital marketing agency. We are a rare agency that has taken-up both the production side of photo shoots, and managing and growing various social media platform for our clients. And through strategic planning, we can take a virtually unknown brand and make it explode on social media. Also, we host influencer events; thus, we are able to quickly aggregate over 10,000 million eyeballs, and over the course of one evening, on our client\u2019s products.\u201d Brands struggling with their social media presence turn to these aptly named \u201cinsta-gurus\u201d in order to improve their content and extend their reach. <\/p>\n