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<\/p>\nDepending upon your industry, this may be the busiest or slowest time of year for your business. For some companies products are flying off the shelves, for others it could mean a drop in sales, either scenario greatly affects your bottom line. <\/p>\n
Here are some tips so your small business can prep and plan for the holidays accordingly: <\/p>\n
\u2018Tis the Season for Promotions! <\/b>
\nWith all large retail brands hugely benefiting from the holidays, small businesses can notice their overall sales starting to decline. Not all hope is lost because it\u2019s the perfect time of year to give back and show your customers how much you appreciate them. Small businesses have the advantage of providing products that big chain stores don\u2019t carry, use this exclusivity to attract a wider audience through special promotions. Coupons provide incentives for people to spend. <\/p>\n
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Offering promotions\/discounts to your current client base can be helpful in boosting holiday sales and requires less effort from your marketing team. It also increases repeat business by building loyalty to your brand that will last long after the holiday season is over. Providing discounts can also aid in selling any excess inventory from earlier in the year. If your promotion turns out to be successful don\u2019t forget to make sure you are fully staffed to deal with any seasonal rush. This will reduce stress on your management team and keep you prepared for peak business productivity. Trust us your employees will thank you later! <\/p>\n
Digital Sales are Coming to Town<\/b>
\nOnline sales are expected to increase this holiday season exponentially. According to Fourtune.com, \u201cTotal online sales are expected to hit almost $95 billion.\u201d Tweeting promo codes can help increase your conversion rate and ring in the digital sales. You can even give your company website a festive feel by giving it a holiday makeover. Adorning your homepage with some holiday graphics can increase traffic and make seasonal products highly visible to end users. Make sure your online reviews accurately reflect your products, as it is suggested that online reviews are swaying purchases now more than ever, particularly for millennials. <\/p>\n
Don\u2019t be a Social Media Scrooge<\/b>
\nUtilize your social media channels to further your reach. Social media can keep your customers up-to-date with your latest offers and season exclusives. Do some early planning and have consistent marketing, you want clients to stay informed of any new products or services. Avoid going dark for 2 months just because it\u2019s the holiday season (as some small businesses are guilty of). Look back to see what has been successful in the past, a data-driven marketing campaign is an effective way of capitalizing on your seasonal market. Instead of doing your regular run of the mill email blast, which can come off as too impersonal, try sending out holiday cards with hand written greetings wishing your customers a happy holiday. They will be impressed by your unsolicited consideration and flattered by the gesture. <\/p>\n
The holidays can affect your small business in a number of ways so it\u2019s always best to be prepared and think ahead for future operations. Generate a plan of action in order to maximize favorable outcomes for your small business. Whether your business is up or down during the holidays, you can always do things to earn good will for your client base and remain relevant. <\/p>\n
* Wahba, Phil. \u201cE-Commerce Sites Are Set to Hit a Major Milestone This Holiday Season\u201d fortune.com. Web<\/p>\n
\nAbout Us<\/b>
\nJay Suites is a hub for New York City entrepreneurs looking to simply work better. We offer flexible, luxury office suites, virtual office plans and on-demand conference rooms, so you can focus on your business and leave the rest to us. All Jay Suites offices are furnished, elegantly designed and come equipped with state-of-the-art technology, resources and support. In addition, members join a growing community with perks such as exclusive access to our members-only meet ups. With locations throughout midtown and downtown New York City, we have crafted an all-inclusive office package so that you can project your company\u2019s expenses forward. Whether you\u2019re a lawyer, technology startup, or a fortune 500 company, you can bank with Jay Suites to thrive with our customized office space solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"
Depending upon your industry, this may be the busiest or slowest time of year for your business. For some companies products are flying off the shelves, for others it could mean a drop in sales, either scenario greatly affects your bottom line. Here are some tips so your small business can prep and plan for …<\/p>\n