{"id":5066,"date":"2015-05-17T22:28:01","date_gmt":"2015-05-17T22:28:01","guid":{"rendered":"https:\/\/staging.jaysuites.com\/blog\/what-branding-means-for-small-business\/"},"modified":"2021-11-24T18:54:14","modified_gmt":"2021-11-24T18:54:14","slug":"what-branding-means-for-small-business","status":"publish","type":"post","link":"https:\/\/wordpress.jaysuites.com\/blog\/what-branding-means-for-small-business\/","title":{"rendered":"What Branding Means for Small Business"},"content":{"rendered":"
\"\"
Branding is about recognition. Most people know these rings represent the Olympic Games. <\/figcaption><\/figure>\n

Here\u2019s an example of good branding at work: When you hear the word Google, what are your immediate associations? Speed. Simplicity. Getting everything that you want in an instant. On it\u2019s own, \u201cgoogle\u201d is a nonsense word, but we don\u2019t hear the syllables, we hear their message because everything Google puts out in the marketplace gives you everything you want with speed and simplicity. Their brand speaks so clearly that they turned an otherwise silly name into a verb widely used and recognized around the globe.<\/p>\n

Here\u2019s how to start defining your brand:<\/p>\n

What are your best skills?<\/strong> Don\u2019t think about what you studied in school or did well at a prior job. What do you know more about than most everyone else? For us, it\u2019s New York City real estate and that\u2019s why the Jay Suites brand and New York City fit so well together.<\/p>\n

What are your customer\u2019s needs?<\/strong> Remember, it\u2019s not about you, it\u2019s about your customers and clients. What do they need that you can best deliver? We saw that small businesses could be far more successful if they could have flexible office space near major transportation hubs, without being weighed down by cumbersome and expensive leases. Our clients need to focus on their business, not their office spaces and meeting rooms and so that\u2019s how we best serve them.<\/p>\n

What makes you different?<\/strong> There\u2019s always competition, but what separates Google from Bing? Or Netflix from Hulu? (More silly names with tons of message value!) How a\"\"re you doing things different than your competition? Jay Suites is different than other flexible office spaces because our spaces are sophisticated and elegant and allow office space to grow with the company. A small business can grow overnight and with one phone call to Jay Suites, all of your office space needs can be easily accommodated.<\/p>\n

Why is branding on our mind this week? Well, we\u2019ve just unveiled our new logo! This sleek, sophisticated design speaks to the beauty of our office spaces and evokes a real sense of luxury. Make an appointment to come visit our offices and see why we\u2019re the perfect solution for growing small businesses in New York City.<\/p>\n

<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

All entrepreneurs know that good branding is a critical piece of the success of your small business. It\u2019s not just your logo (though that\u2019s certainly important) but your brand is about who you serve, how you deliver, and why you do it better than anyone else in the business.<\/p>\n","protected":false},"author":7,"featured_media":5067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","two_page_speed":[],"footnotes":""},"categories":[8,9],"tags":[44,16,34,66,69,28,43],"class_list":["post-5066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flexible-office-space","category-small-business-news","tag-flexible-office-space-2","tag-jay-suites","tag-meeting-space","tag-new-york-executive-suites","tag-nyc-office-rental","tag-nyc-shared-office-space","tag-small-business"],"uagb_featured_image_src":{"full":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo.png",1024,512,false],"thumbnail":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo-150x150.png",150,150,true],"medium":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo-300x150.png",300,150,true],"medium_large":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo-768x384.png",768,384,true],"large":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo.png",1024,512,false],"gs-tiny":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo.png",50,25,false],"xl":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo.png",1024,512,false],"xxl":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo.png",1024,512,false],"xxxl":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo.png",1024,512,false],"xxxxl":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo.png",1024,512,false],"xxxxxl":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo.png",1024,512,false],"1536x1536":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo.png",1024,512,false],"2048x2048":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo.png",1024,512,false],"tenweb_optimizer_mobile":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo.png",600,300,false],"tenweb_optimizer_tablet":["https:\/\/wordpress.jaysuites.com\/wp-content\/uploads\/2021\/11\/Olympic-logo.png",768,384,false]},"uagb_author_info":{"display_name":"Jack Srour","author_link":"https:\/\/wordpress.jaysuites.com\/blog\/author\/jack\/"},"uagb_comment_info":0,"uagb_excerpt":"All entrepreneurs know that good branding is a critical piece of the success of your small business. It\u2019s not just your logo (though that\u2019s certainly important) but your brand is about who you serve, how you deliver, and why you do it better than anyone else in the business.","_links":{"self":[{"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/posts\/5066"}],"collection":[{"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/comments?post=5066"}],"version-history":[{"count":2,"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/posts\/5066\/revisions"}],"predecessor-version":[{"id":5462,"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/posts\/5066\/revisions\/5462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/media\/5067"}],"wp:attachment":[{"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/media?parent=5066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/categories?post=5066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.jaysuites.com\/wp-json\/wp\/v2\/tags?post=5066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}