The New Year is full of promise and endless possibilities. A fresh start with the opportunity to excel beyond the barriers of the previous year and accomplish new goals. Though it takes time for unfamiliar ideas to become mainstream, adopting the following trends can set you apart from your competitors. Here are a few small business trends to look for in 2017.
Video Advertising
Nothing grabs your attention quite like a video can with users preferring video over text when it comes to web content. More and more websites are utilizing video for their landing page as a way to increase traffic and decrease bounce rates. Invodo statistics show that 74% of all Internet traffic in 2017 will be video and “using the word ‘Video’ in the email subject lines boosts open rates 18.5%, click rates by 64.8%, click to open rates by 39%, and reduces unsubscribes by 26%.”*
Experts advise that videos should be no longer than 90 seconds when attention spans tend to cease. In fact, you will lose the 1/3 of your viewers after 30 seconds says Video Measures, a company that specializes in social video measurement. Live streaming will be introduced in marketing thanks to apps like Snapchat and Instagram. Interactive, shareable videos are also on the rise for 2017 as marketers search for innovative ways to engage their audience.
E-Tail
Creating mobile apps for your small business can increase profits and build loyalty to your brand. There’s no doubt people are spending more time on their phones than desktops, but time isn’t the only thing they’re spending. The number of online purchase are increasing at unprecedented rates. An annual survey conducted by analytics firm comScore demonstrated that “44% of smartphone users made buys through their devices with shoppers making 51% of their purchases online in 2016.”*
As mentioned in our previous blog article “How the Holidays Can Affect Your Small Business,” keep a close eye on all your product/service reviews as they will determine the amount of future business you will accrue.
Crowdfunding
Crowdfunding has emerged as an effective way of producing high quality products consumers can appreciate. It literally takes a village- this collective effort is becoming increasingly popular and surpassing venture capital. It’s an excellent means of gaining immediate feedback from investors and potential funders. However, it’s not for industries across the board, so best to make sure it would be the right fit for your small business as there are various ways to successfully crowdfund.
We hope that you have found these trends to be of use to you in the New Year. Try to keep ahead of the curve and implement new systems to become the trendsetter of next year, after all that’s the beauty of entrepreneurship!
* “Video Statistics: The impact of video on conversion, engagement, and experience.” invodo.com. Web
* “21st century measurement for today’s cross-platform consumer.” comScore. Web
About Us
Jay Suites is a hub for New York City entrepreneurs looking to simply work better. We offer flexible, luxury office suites, virtual office plans and on-demand conference rooms, so you can focus on your business and leave the rest to us. All Jay Suites offices are furnished, elegantly designed and come equipped with state-of-the-art technology, resources and support. In addition, members join a growing community with perks such as exclusive access to our members-only meet ups. With locations throughout midtown and downtown New York City, we have crafted an all-inclusive office package so that you can project your company’s expenses forward. Whether you’re a lawyer, technology startup, or a fortune 500 company, you can bank with Jay Suites to thrive with our customized office space solutions.
