January 17, 2011 – In the course of adapting ourselves to the modern world, we have come to rely on the Internet as a physical entity, a space that “really exists,” as opposed to the skepticism and 
unfamiliarity that first accompanied the “dot com” explosion. For the most part, everyone has “their sites” – those pages you check daily when work comes to a lull, and whose familiar home screens provide a sense of stability and comfort. This is analogous to how (I imagine) it felt 50 years ago, when you walked into your neighborhood pharmacy and were met with familiar faces in a comfortable setting.
Unlike a physical environment, however, the internet is never truly static and unchanging – and the speed of change online is instant. A site rolling out a new homepage is equivalent to a full physical renovation to the entrance of a building – in our experience, change of this magnitude should not occur overnight! You should hear hammering and see the work being slowly, painfully, brought from a beginning to a well-deserved final result. While the speed of achieving results has been shortened to a matter of hours in a digital space, the amount of thought and trial-and-error that go into planning these instant results is almost unbelievable.
Jay Suites’ unveiling of a new homepage this week is a perfect example of how the “instant” change perceived by you, our wonderful web audience, was preceded by a staggering amount of work and collaboration, both within our company and with external experts. While there were no physical undercurrents of change visible to those on the outside, Jay Suites has been pursuing a more targeted web strategy, focused on making our online identity as personalized and approachable as we are in person.
“Jay Suites’ new homepage has been in the works for a long time, and making it live was one of the easier elements in the process,” said COO Jack Srour, the day after the homepage makeover debuted. “That’s really how we approach everything – all you see is the immediate result, not how much goes on behind the scenes to make it happen.”
In addition to the new user-friendly landing page, which includes easy access for new and existing clients to the sites’ relevant content, Jay Suites has been aggressively pursuing an increased focus on social
media development. “It’s so important to personalize your company, and make your products and services relevant to your target audience – if our clients are on Facebook and Twitter, we need to be there, too,” emphasized General Manager Caitie Bucci.
Jay Suites’ President Juda Srour offered a practical example: “I got a call out of the blue from an executive suites’ owner in Florida, who had clients coming to New York – she’s been following us on Twitter, and felt like she knew us and trusted us with her long-time tenants. That says it all.”
Yea, it really does.
Find out what Jay Suites is really about at the new www.jaysuites.com.
